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Professional Certificate in Marketing and Communications

PRICE PER PAX : AUD 3616 | MYR 9,800.00

Program Overview

In today’s competitive and digitally driven business environment, organisations require professionals who can design, communicate, and execute marketing strategies that create impact, build brand value, and drive measurable results. The Professional Certificate in Marketing and Communications is a practical, skills-based 3-day intensive program designed to equip participants with essential marketing and communication capabilities.

Learning Outcomes

  • Understand the role of marketing and communications in achieving organisational goals
  • Apply core marketing principles and frameworks in real-world contexts
  • Develop structured marketing and communication plans
  • Design integrated marketing campaigns
  • Create persuasive, brand-aligned marketing messages
  • Measure and evaluate marketing performance”

Course Outline

D1

Marketing Fundamentals & Strategy

  • Introduction
  • Market Analysis
  • Marketing Strategy
  • Integrated Marketing Communications

D2

Communication Planning & Campaign Development

  • Marketing Planning
  • Digital Marketing
  • Creative Campaign
  • Copywriting

D3

Execution, Measurement & Professional Practice

  • Social Media
  • Campaign Execution
  • Measuring Performance
  • Ethics

Professional Certificate in Marketing and Communications

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